This is a well conceived plan for setting up an advertising
business based on a car continuously towing
a trailer around any highly populated area. The trailer is
specially fitted with a series of advertising boards. The overall
objective is to clear œ100 profit per DAY. This could probably
be achieved in one stage although it is best to plan to achieve
it in two stages.
THE CAR: Any reliable car will do so long as it is fitted with a
tow bar and working electrics. It doesn't need much in the
way of performance as it will be going slow at any time.
THE BASIC TRAILER: Ideally, an old caravan chassis or car
transporter trailer would be ideal. These can be aquire at very
reasonable prices from a wide range of sources. It is
obviously essential that it has lights, signs etc and fully
complies eith the relevant Road Traffic Regulations. The
longer it is, the better it is as it will be able to carry more
advertising. Such trailers can vary in length between ten feet
and twenty feet akthough for the purpose of this exercise, the
figures have been based on the popular length of sixteen feet.
ADVERTISING BOARDS: These are best made from strong
plywood. As standard plywood boards are 8' long by 4' wide,
they will be ideal for this purpose. Two boards fitted end to
end run along one side of the trailer and two more boards
fitted end to end run along the other side. The top edges of
both sides are angled inwards until they join at the top.
Between the two angled-in sides, there will have to be a
framework of some kind to give strength, stability and
support to the side display boards. Both ends will have to
panelled in so that the final structure will resemble a giant
Toblerone packet on wheels.
Once the plywood structure has been securely fitted to the
trailer, the whole assembly is then brightly painted to make it
look better as well as to protect it from weather damage.
Thought should then be given to what will be used to cover
the display adverts. Whilst glass or Perspex would be ideal, it
may well be that each advert is individually painted or pasted directly onto the plywood. This is very much a matter
for the individual.
THE ASSEMBLED TRAILER: Once the boards have been
fitted, the trailer should be tested to ensure that it can
withstand any sudden bursts of wind - particularly from either
side. If there is a problem then it can easily be solved by
weighting the base of the trailer down with concrete blocks or
any other suitable material. Of course, due consideration
should be given to the towing vehicle. Even a small eight foot
trailer can carry ten good sized display adverts.
THE DISPLAY ADVERTS: Whilst many firms will have their own
sources for poster type displays, you would be well advised
to make arrangement with a local poster-maker/sign-writer to
meet your prospective customers needs. If they can be
reproduced onto Vynal, this will save the need to weather
proof them. Again, this is something for the indervidual to
decide upon.
SET-UP COSTINGS: (excluding the towing vehicle). As it is
expected that a second hand trailer is used together with
plywood, paint and any other materials bought from the
cheapest possible sources, it is impossible to say how much
it will cost to set up the business. Also, the decision of what
to cover the actual displays with will vary enormously.
However, a conservative guesstimate would be that between
œ100 and œ300 would be sufficient to get started.
INSURANCE: Most motor Insurance Policies allow trailers to
be towed but you should, nevertheless, check your insurers
to ensure that you are fully covered for the venture -
particularly for liability to Third Parties.
STAGE ONE
RUNNING COSTS: Average sped at 20mph at 40 mpg urban
driving at œ2 per gallon = œ1 for one hours continual driving.
This of course will vary from vehicle to vehicle. Consideration
must be given for the effects that towing the trailer will have
on fuel consumption.
Driving for eight hours a day and allowing for long stop-overs
in busy car parks and suitable road sides etc, petrol should
be kept down to about œ5 per day. However, allow for œ10
per day to be on the safe side.
Each trailer will have eight 2' x 4' display boards on either
side plus one large sized one at the back making a total of
say eighteen boards to hire out. They can be hired out
indervidually or in combinations - whatever the customer
wants so long as space is available.
To earn œ50 per day plus the œ10 for petrol, it means that
each board has to be hired out at approximately œ3.30 per
day. Additionally, some revenue may be able to be achieved
by renting out the front end of the trailer's boards so long as
it can clearly be seen past the towing vehicle. Charging œ15
per week for such high profile advertising will be seen by
many businesses as very good value for money - far better
than the local newspaper or sales boards. All sorts
ofbusinesses would want a 2' wide by 4' high advertising
display that is continually being seen by the local community.
As every geographical area differs very considerably, you will
have to decide your own route around the town in which you
intend to operate. Whatever route is decided, it must be the
one that will pass the largest number of people as possible
The displays can be changed as often as the customers are
willing to pay for them. Some customers may want , say,
Saturday only in which case a higher charge is made. Other
customers may want to have a one-off whilst others will want
a semi- permanent arrangement. The secret is being able to
competently meet the customers requirements at all times
whilst ensuring that you don't have any empty spaces. You
would be well advised to only accept professionally produced
adverts as if they are not so, it could have an adverse effect
on potential advertisers.
OVERNIGHT PARKING: Wherever possible, the trailer should
be parked so that as many people as possible can clearly
see it as this will be a bonus advertising exposure for your
customers.
STAGE TWO
By substituting the towing car with a 'Jap Van' such as a
Nissan Urvan, Bedford or Isuzu Midi, Mazda, Toyota or
similar, it will enable five boards to be fitted either side of the
van without any difficulty as the bodies are all about ten feet
long. Such vehicles are very economical and reasonably
cheap to buy second hand. It is very important to ensure that
the van is clean and tidy at all times although age doesn't
matter too much.
By changing the towing car to a van, it will be seen that the
total number of boards increases to 28 which by then should
have allowed your charges to have risen to œ5 per day per
board. This will gros œ140 per day which after deducting the
petrol and the running costs of the specially purchased van,
will leave you with at least œ100 profit per day.
For general information, many organisations calculate the full
cost of running a vehicle at about 25p per mile. This includes
fuel, Road Tax, insurance, M.O.T., maintenance as well as
depreciation. On this basis, as you will be driving no more
than 100 miles per day, your costs equate out at about œ25
per day.
MARKETING: This is going to be the most difficult part.Setting
up the physical side of the business is well within the abilities
of most people but marketing takes a lot of trail and error to
get it right. The cheapest and easiest way of attracting new
customers is simply to have one of your display boards
carrying your own advertisments, i.e. To rent this space,
telephone 0123 456789.To get the business going, you may
well have to offer special deals, even to the point of offering
spaces free as you really do not want to be seen driving
around with a trailer full of empty spaces.
Other methods of getting customers include sending carefully
worded sales-letters/brochures/flyers to as many local
businesses as you possibly can either by hand delivery or
post. The process should be an on-going procedure until
such times as you are totally satisfied that you have all the
customers that you need. Alternatively, telephoning can have
the desired results although in truth, telesales can be very
disheartening, certainly not for those with a sensitive
disposition.
On the assumption that you have built up a good enough
amount of working capital, it would be a very good idea to
contact as many Advertising Agencies as you possibly can.
However, it must be remembered that if you send such firms
anything less than first class pristine literature then you will be
highly unlikely to get any response. From these firms, you
may well be able to enter into some kind of commission
arrangement for them to sell your spaces for you.
Other customers may well come from very surprising places.
Politicians for example may feel that it is occasionally worth
keeping their faces in the public eye. Theatres may want to
draw attention to a special production. Fates, shows and
sporting events always need publicity. Insurance Brokers,
Accountants and Solicitors may be interested. Out-of-town
shops, secondary position shops as well as car showrooms
all need to advertise to get customers. With just a little
imagination, a whole host of prospective customers will come
flooding to the mind - everyone of them in search of cost
effective advertising. The more you are seen continually
driving around town, the more customers will seek you out.
EXTRAS: Just about anything that can be done to make the
trailer and towing vehicle as eye-catching as possible should
be considered. This may include having display lights fitted,
installing an on-board music system, decoratively painting the
wheels plus any other gimmicks. However, great care should
be taken to make sure that the overall effect is nit gaudy or
cheap-looking in any way as this may deter potential
customers.
SPIN OFFS: With the advent of modern computerised
sign-making, it may well be worth finding out the most
competitive prices and setting up some kind of commission
arrangement for any sign-making/writing orders that you
attract. For example, to have a transit van sign written in one
colour with simple wording, the prices will vary anywhere
between œ100 and œ400. Knowing where to go for the best prices could well prove to be a highly lucrative spin-off.
THE COMPETITION: Your main competitor will probably be
the local Bus Company as they are likely to already be
carrying a hugh amount of advertising both inside and
outside of their vehicles. However, if you check out their
advertising rates, you will soon discover that you can easily
compete with them on a local basis.
CONCLUSION: The size, number and price of the sales
boards is very much up to the indervidual. It may well be that
fivr 8' high x 4' wide boards on each side of a 20' trailer will
command an even higher price per square foot, subject to
them being able to be properly secured to a suitable trailer.
There are many permutations of trailer and towing vehicle, all
of which should be considered very carefully. The more
eye-catching the trailer is, the greater the number of
customers it will attract. As with any new business venture, it
is always wise to consult your legal and financial advisers
before commencing.
Showing posts with label Money making ideas. Show all posts
Showing posts with label Money making ideas. Show all posts
GARAGE SALE
PROMOTING FOR QUICK AND EASY MONEY
Pick almost any city or town in the country, drive through any
middle class neighborhood, or residential area on the weekend,
and you're sure to spot at least half a dozen garage sales.
What's being sold at these garage sales?
The accumulated "junk" people no longer use or want taking
up space in or around their homes.
Are they making any money with these garage sales? You'd
better believe they're making money!
It's not at all uncommon to make œ600 with a weekend garage
sale. Is it hard to put on a profitable garage sale? Well, yes
and no It really does take some of your time, and also requires
an awareness of a few merchandising tactics.
But the problems in running a successful garage sale are small
in comparison to the profits. Who are the buyers, and how do
you get them to come to your garage sale?
Your customers are going to be "everybody", and you get them
over to your garage sale with a little bit of advertising and
promotion.
Let's look at the background: everybody accumulates the kind
of garage sale items that other people are searching for, and
are willing to buy.
These items range from no longer wanted or outgrown items of
clothing to furniture, tools, knick-knacks, books, pictures, and
toys Many garage sale items are objects of merchandise
purchased on impulse, and later found to be not what the buyer
wanted.
He discovered too late that he really didn't really have a use
for it, or he no longer has a need for it. Many items found at
garage sales are gifts that have been given to the seller, but
are the wrong size or incorrect choice for the recipient.
The problem with most people is that they haven't the time to
gather up all the items "just taking up space" in and around
their homes and staging a garage sale to get rid of them.
Many people don't know how to stage a garage sale, and many
other people feel that putting on a garage sale is just too much
bother and work. This is where you enter the picture.
Your enterprise will be an ongoing garage sale of items
donated and collected from these people who lack the
inclination to put on garage sales of their own.
Step one is education: Spend a few weeks visiting all the
garage sales, swap meets and flea markets in your area.
Find out what's being offered for sale, what people are buying,
and how the merchandise is being sold.
Generally an item is tagged with a price, but the seller is open
to almost any reasonable offer from the customer.
Another thing you want to do is make mental notes of the way
the merchandise is displayed, and how the customers are
allowed to browse.
If you start your own garage sale by clearing out your own
basement, attic, closets and garage. Talk to your relatives and
friends, tell them what you're going to do and ask them for
donations of no longer used or wanted items.
It's here that you'll get your first experience in negotiating,
and finally an agreement for you to display and sell other
people's merchandise for a percentage of the price.
You'll find people explaining that they really don't have a use
for a specific item or they really don't want to keep storing it,
but because of sentimental reasons, "just hate to give it away".
Once you've had a little experience with this type of seller, you
will be able to advertise in the newspaper that you buy garage
sale items, or take them on consignment for a percentage of
the final sales price.
The advertising angle is really quite simple, and shouldn't cost
very much either.
You should run an ad in your local free paper, for about three
weeks in advance of, and up to the day of your sale. Once you're
operating on a full time, every day of the week scale, you'll
want to change your ad schedule and the style of the
advertising. But in getting started, go with small classified ads
simply announcing your garage sale, emphasising that you've
got something of interest to everyone - everything from A to Z.
To get ideas on how to write your ad, check your newspaper for
a week or so; cut out all the garage sale ads you can find; paste
them up on a piece of paper.
Then, with a bit of critical analysis, you'll be able to determine
how to write a good ad of your own by determining the good
and the bad in the ads you've collected.
Something to remember: The bigger and better your sale, the
bigger and better your "getting started" ads should be.
And the secret to outstanding garage sale profits is in having
the widest or largest selection of merchandise.
You should have an old-fashioned 'sandwich board' to display
in front of your house when your garage sale is open for
business. This will pull in your neighbours, if you haven't
already informed them, and attract the people driving by.
Sandwich boards are sometimes set out at key traffic
intersections not far from the site of the garage sale, to attract
attention and point the way (but do check with your local
authorities that this is permitted in your area).
Another "sign idea" practice by a few really sharp operators is
the old "Burma Shave" roadside pointers.
Here, you simply take a few cute sayings in verse (or
one-liners), write on pieces of board, and tack onto the
telephone poles at about 200 yard intervals on a thoroughfare
leading to your garage sale.
You'll create a lot of traffic for yourself! By all means, search
out and use all the free bulletin boards in the area.
It's better, and usually much more profitable, to take the time
to make up an attention grabbing circular you can post on
these with a postcard announcement.
To do this, pick up some 'transfer lettering', go through your
newspapers and old magazines for interesting illustrations,
graphics and pictures, then with a little bit of imagination,
make up an A4 poster-type announcement of your sale.
When you've got it pasted up, take it to any quick print shop,
and have them print up 50 to 100 copies for you. The cost
should not come to more than œ5 - œ8. If you make this "circular
poster" up with versatility and long time usage in mind, you
can use it over and over again, simply by pasting on a new
date.
In case you were puzzled when we talked about "pasting", this
is simply pasting another piece of paper onto the overall page.
Say you have a circular with a date of Wednesday March 1st,
and want to change it to read Thursday July 16th.
Rather than do the whole thing again, simply write out the new
date with your transfer letters on a separate sheet of paper, cut
out to fit in the space occupied by the old date, and paste the
new date over the old date. A good paste to use for this
purpose is rubber cement. That's all there is to it; the printer
does the rest.
Now let's talk about the 'inside secrets' of drawing people into
your sale, and the merchandising 'gimmicks' that will result in
the maximum sales and profits for you.
First, call attention to your sale. Don't be shy, bashful or self
conscious about letting everybody for miles know that you're
having a garage sale.
You have to give your sale some flair. Put some posts up
across the front of your property, and run some twisted crepe
paper between them. Even better than crepe paper, run
brightly coloured ribbons. Invest in some colourful pennants and
fly them from temporary flag poles. And don't forget the
balloons!
Make your garage sale a fun kind of event with clusters of
balloons anchored to your display tables and racks. Be sure to
"float" them above the heads of your customers as they are
browsing through your merchandise displays.
Cover your display tables with colourful cloths. Don't hesitate
to use bright colours with busy patterns. Regardless of what
you sell, effective display is still predominately essential!
You cannot "dump" items haphazardly on a table, sit down, and
expect to realise great profits.
The people doing the most business - making the most sales -
are the ones with interesting displays, action and colour.
Try to have as wide a selection of colours as possible in your
clothing racks, and mix them for a rainbow effect. Make sure
that your jewellery items shine and sparkle. Arrange them in
and with jewellery boxes, jewellery ladders and other items
sold for the purpose of showing off jewellery while keeping it
neatly arranged.
Think about it, and then study the methods of display used by
'rack jobbers' in the stores in your area. These are the wire
racks that usually hold card packaged items. This kind of
display rack would lend itself beautifully for anchoring a
cluster of balloons.
Keep these things in mind, and build your individual displays
as part of the whole; make it pleasing to the eye as well as
convenient for your customers to browse through and select the
items that appeal to them.
Look for some kind of interesting and unusual items to call
attention to your sale - something you can set up or part in
front of your home during your sale. Some of the displays
we've seen along these lines include a horse drawn cart, a
restored Mk 1 Cortina, an old farm plough - anything of an
unusual and interesting nature will do the trick for you.
One couple we know put up a display using a mannequin
dressed on an old time farm bonnet, long dress and apron The
display depicted a farm woman of old, washing clothes with a
scrub board, and two steel wash tubs. You have to believe this
drew crowds and make people talk!
Wherever your imagination takes you, you have to be different
and distinctive, or you'll get lost all all around you.
In the hundreds of garage sales going on, if you take the time
to employ a bit of imagination, you'll end up being the one
with the biggest profits. It's almost a compulsion of many
people to go shopping, to search for interesting and sometimes
rare and valuable items This fact alone will keep you as busy
as you'll ever want to be, staging and holding garage sales.
The market is so vast, and the appetite so varied, that anything
from a brass bed stead to a used diary of somebody's long
forgotten grandmother will sell, and sell fast at a garage sale.
Put it all together, use a little imagination, and you'll easily
make all the money you want!
Pick almost any city or town in the country, drive through any
middle class neighborhood, or residential area on the weekend,
and you're sure to spot at least half a dozen garage sales.
What's being sold at these garage sales?
The accumulated "junk" people no longer use or want taking
up space in or around their homes.
Are they making any money with these garage sales? You'd
better believe they're making money!
It's not at all uncommon to make œ600 with a weekend garage
sale. Is it hard to put on a profitable garage sale? Well, yes
and no It really does take some of your time, and also requires
an awareness of a few merchandising tactics.
But the problems in running a successful garage sale are small
in comparison to the profits. Who are the buyers, and how do
you get them to come to your garage sale?
Your customers are going to be "everybody", and you get them
over to your garage sale with a little bit of advertising and
promotion.
Let's look at the background: everybody accumulates the kind
of garage sale items that other people are searching for, and
are willing to buy.
These items range from no longer wanted or outgrown items of
clothing to furniture, tools, knick-knacks, books, pictures, and
toys Many garage sale items are objects of merchandise
purchased on impulse, and later found to be not what the buyer
wanted.
He discovered too late that he really didn't really have a use
for it, or he no longer has a need for it. Many items found at
garage sales are gifts that have been given to the seller, but
are the wrong size or incorrect choice for the recipient.
The problem with most people is that they haven't the time to
gather up all the items "just taking up space" in and around
their homes and staging a garage sale to get rid of them.
Many people don't know how to stage a garage sale, and many
other people feel that putting on a garage sale is just too much
bother and work. This is where you enter the picture.
Your enterprise will be an ongoing garage sale of items
donated and collected from these people who lack the
inclination to put on garage sales of their own.
Step one is education: Spend a few weeks visiting all the
garage sales, swap meets and flea markets in your area.
Find out what's being offered for sale, what people are buying,
and how the merchandise is being sold.
Generally an item is tagged with a price, but the seller is open
to almost any reasonable offer from the customer.
Another thing you want to do is make mental notes of the way
the merchandise is displayed, and how the customers are
allowed to browse.
If you start your own garage sale by clearing out your own
basement, attic, closets and garage. Talk to your relatives and
friends, tell them what you're going to do and ask them for
donations of no longer used or wanted items.
It's here that you'll get your first experience in negotiating,
and finally an agreement for you to display and sell other
people's merchandise for a percentage of the price.
You'll find people explaining that they really don't have a use
for a specific item or they really don't want to keep storing it,
but because of sentimental reasons, "just hate to give it away".
Once you've had a little experience with this type of seller, you
will be able to advertise in the newspaper that you buy garage
sale items, or take them on consignment for a percentage of
the final sales price.
The advertising angle is really quite simple, and shouldn't cost
very much either.
You should run an ad in your local free paper, for about three
weeks in advance of, and up to the day of your sale. Once you're
operating on a full time, every day of the week scale, you'll
want to change your ad schedule and the style of the
advertising. But in getting started, go with small classified ads
simply announcing your garage sale, emphasising that you've
got something of interest to everyone - everything from A to Z.
To get ideas on how to write your ad, check your newspaper for
a week or so; cut out all the garage sale ads you can find; paste
them up on a piece of paper.
Then, with a bit of critical analysis, you'll be able to determine
how to write a good ad of your own by determining the good
and the bad in the ads you've collected.
Something to remember: The bigger and better your sale, the
bigger and better your "getting started" ads should be.
And the secret to outstanding garage sale profits is in having
the widest or largest selection of merchandise.
You should have an old-fashioned 'sandwich board' to display
in front of your house when your garage sale is open for
business. This will pull in your neighbours, if you haven't
already informed them, and attract the people driving by.
Sandwich boards are sometimes set out at key traffic
intersections not far from the site of the garage sale, to attract
attention and point the way (but do check with your local
authorities that this is permitted in your area).
Another "sign idea" practice by a few really sharp operators is
the old "Burma Shave" roadside pointers.
Here, you simply take a few cute sayings in verse (or
one-liners), write on pieces of board, and tack onto the
telephone poles at about 200 yard intervals on a thoroughfare
leading to your garage sale.
You'll create a lot of traffic for yourself! By all means, search
out and use all the free bulletin boards in the area.
It's better, and usually much more profitable, to take the time
to make up an attention grabbing circular you can post on
these with a postcard announcement.
To do this, pick up some 'transfer lettering', go through your
newspapers and old magazines for interesting illustrations,
graphics and pictures, then with a little bit of imagination,
make up an A4 poster-type announcement of your sale.
When you've got it pasted up, take it to any quick print shop,
and have them print up 50 to 100 copies for you. The cost
should not come to more than œ5 - œ8. If you make this "circular
poster" up with versatility and long time usage in mind, you
can use it over and over again, simply by pasting on a new
date.
In case you were puzzled when we talked about "pasting", this
is simply pasting another piece of paper onto the overall page.
Say you have a circular with a date of Wednesday March 1st,
and want to change it to read Thursday July 16th.
Rather than do the whole thing again, simply write out the new
date with your transfer letters on a separate sheet of paper, cut
out to fit in the space occupied by the old date, and paste the
new date over the old date. A good paste to use for this
purpose is rubber cement. That's all there is to it; the printer
does the rest.
Now let's talk about the 'inside secrets' of drawing people into
your sale, and the merchandising 'gimmicks' that will result in
the maximum sales and profits for you.
First, call attention to your sale. Don't be shy, bashful or self
conscious about letting everybody for miles know that you're
having a garage sale.
You have to give your sale some flair. Put some posts up
across the front of your property, and run some twisted crepe
paper between them. Even better than crepe paper, run
brightly coloured ribbons. Invest in some colourful pennants and
fly them from temporary flag poles. And don't forget the
balloons!
Make your garage sale a fun kind of event with clusters of
balloons anchored to your display tables and racks. Be sure to
"float" them above the heads of your customers as they are
browsing through your merchandise displays.
Cover your display tables with colourful cloths. Don't hesitate
to use bright colours with busy patterns. Regardless of what
you sell, effective display is still predominately essential!
You cannot "dump" items haphazardly on a table, sit down, and
expect to realise great profits.
The people doing the most business - making the most sales -
are the ones with interesting displays, action and colour.
Try to have as wide a selection of colours as possible in your
clothing racks, and mix them for a rainbow effect. Make sure
that your jewellery items shine and sparkle. Arrange them in
and with jewellery boxes, jewellery ladders and other items
sold for the purpose of showing off jewellery while keeping it
neatly arranged.
Think about it, and then study the methods of display used by
'rack jobbers' in the stores in your area. These are the wire
racks that usually hold card packaged items. This kind of
display rack would lend itself beautifully for anchoring a
cluster of balloons.
Keep these things in mind, and build your individual displays
as part of the whole; make it pleasing to the eye as well as
convenient for your customers to browse through and select the
items that appeal to them.
Look for some kind of interesting and unusual items to call
attention to your sale - something you can set up or part in
front of your home during your sale. Some of the displays
we've seen along these lines include a horse drawn cart, a
restored Mk 1 Cortina, an old farm plough - anything of an
unusual and interesting nature will do the trick for you.
One couple we know put up a display using a mannequin
dressed on an old time farm bonnet, long dress and apron The
display depicted a farm woman of old, washing clothes with a
scrub board, and two steel wash tubs. You have to believe this
drew crowds and make people talk!
Wherever your imagination takes you, you have to be different
and distinctive, or you'll get lost all all around you.
In the hundreds of garage sales going on, if you take the time
to employ a bit of imagination, you'll end up being the one
with the biggest profits. It's almost a compulsion of many
people to go shopping, to search for interesting and sometimes
rare and valuable items This fact alone will keep you as busy
as you'll ever want to be, staging and holding garage sales.
The market is so vast, and the appetite so varied, that anything
from a brass bed stead to a used diary of somebody's long
forgotten grandmother will sell, and sell fast at a garage sale.
Put it all together, use a little imagination, and you'll easily
make all the money you want!
CLEAN IT - AND CASH IN
A LESSON IN ECONOMICS
Most observers would agree that the cleaning industry is
one of the fastest growing and most profitable ever.
Many small businesses have turned into large companies
in a very short time. Opportunities such as contract
cleaning, or carpet cleaning, have been winners for some!
Of course, the large potential profits make cleaning very
competitive. So, what is needed is a venture within
cleaning that is still very underdeveloped. Such an
opportunity can be found in car valeting - a high paying
business that is just waiting to take off!
Car valeting is an essential service. The high value of
cars and the need to keep up appearances of these
prestige possessions dictates this. Who would not pay
œ50-œ60 for the thorough cleaning of a œ20,000 car? You
can be sure there is more than enough demand for this
service.
All the service involves is advertising and carrying out
thorough car cleaning - easy and not unpleasant.
Customers both trade and private are everywhere. You
don't need premises - the modern way is to offer a mobile
service. But - it could be the start of your own valeting
and car care centre!
START TODAY!
Starting as a valeter is so easy you could just start today!
All you need to do is think of a professional name to trade
under - comical names are often best e.g. 'Mr. Cleanacar'.
Have some business cards printed which can be circulated
to pull in business.
Your home is an ideal base and the use of a telephone
will be helpful. You can work full time or part time with
another job. Weekends are a good time for this service -
and even cleaning 3 or 4 large cars per weekend could
earn you œ200!
The only essentials needed to start include some form of
transport - a car, van or even a bike. If you live in a
densely populated area you could even walk which
really keeps the cost of each job low. Either way,
running a mobile service is much cheaper than using
premises - use your customers facilities!
Build up a small collection of the usual car cleaning
tools - cloths, dusters, sponges, buckets and various types
of cleaning compound - a good wax polish is a must! At
a later date you can buy steam cleaners for washing
vehicle exteriors and cleaning carpets and upholstery.
But, these are not vital to start - especially as you will
require two machines for at least œ100 each!
You don't need any skill to start. Techniques for
obtaining high standards come easily with practice. One
tip is not to 'skimp' on cleaning compounds. Some of
these might be expensive but they cut down the effort
needed!
SELLING YOUR SERVICE
Selling valeting services couldn't be easier. Just think
how many cars are on the road. Even cleaning a tiny
fraction of them would lead to a certainly-not-tiny
fortune. Pitch your service everywhere you find a car.
Cars less than 4 years old are most likely to be your
business. Luxury/Executive cars are very lucrative - but
there is plenty of money in small cars too!
Private motorists use this service readily. This is
particularly so if they are selling their car. Having it
professionally cleaned can add hundreds of pounds to its
value - so valeting really does pay for itself. Travelling
round cleaning cars outside private homes is a not
inconsiderable business!
There are also many business operators of cars you should
sell to. Business fleet operators, car hire and taxi firms
all need your services. Regularly cleaned cars look better
for business and keep their resale value. But, some of the
most lucrative business is to be obtained from motor
dealers of both new and used cars. Most dealers valet cars
prior to sale, but most see this as an unwanted distraction.
You can offer to prepare vehicles for them.
Indeed, many car valeters have lucrative contracts with
garages to valet new and used cars for sale.
This provides regular, lucrative work - and you can
operate from the garages own premises. A full time
business could thrive on 20-25 cars per week, each
cleaned for only œ30 each!
Use as many different ways as possible for selling your
service. Make sure they are professional and reflect a
high quality service. Press advertising, leaflets and door
to door calling are excellent ways of getting work from
private motorists. Personal visits and mailshots are good
ways of selling your service to trade customers. However,
an excellent source of business is recommendation by past
customers and this costs you nothing. In particular garage
customers might recommend your service to friends in the
trade - which could turn out to be very lucrative!
Deal with all enquiries carefully and professionally. The
customer might be trusting you with a vehicle worth
œ10,000 - œ20,000 so you must sound reliable. Explain
that your service is mobile, i.e. you come to them. With
each order try and obtain a firm time and date when you
will call to carry out the work.
Always agree a price in advance. This can be more or
less what you like as your costs are very low indeed. A
fair and profitable way of pricing is to match your price
to the value of the car. Don't charge less than about œ20
for even a small car like a Mini. Family type cars e.g. a
Sierra or Cavalier should cost around œ30. An executive
Granada or Rover could be cleaned for œ40 or so. For
any type of luxury car or sports car - Mercedes, BMW,
Porsche etc, don't charge less than œ50-œ60. Your
service is worth it, and the owner will demand a good
job.
If you are able to obtain contract work from a garage
you could offer them a trade reduction. Regular
business on which you can build a sound venture is
always highly desirable.
CAR VALETING TRADE 'SECRETS'
When you obtain orders you should organise work
carefully. This will depend on whether you are working
full or part time. In general, a small car will only take
about two hours to valet. Allow half a day for the larger
cars - but œ50 is still good earnings for a half days work!
Be sure to take all your equipment with you to the
customers premises. Whether you are working at a
house or business premises you should not clean a car
parked in a busy road - apart from the danger it will
soon get dirty. Ask the customer to provide water and
power and a vacuum cleaner which is better than using
your own. A garage might have a power washer or
upholstery cleaning machine you can use.
It is best to start by cleaning the exterior of the car as
this is hardest. You can then sit down to clean the
interior. Wash all over with a good quality car shampoo
and hot water. Never use washing up liquid as this
causes streaks which make polishing harder. After
washing dry off with a rubber buffer. Using a wet and
dry polish means you can polish the exterior
immediately with no waiting. Most polishes (but not
silicone ones) will clean the windows to a good standard
too.
Make a point of cleaning any chrome - but this is fairly
rate on modern cars. However, cleaning it does make a
big difference to the vehicle. Clean any black or grey
plastic trim - bumpers, spoilers, etc. with a good silicone
polish so that they shine.
You should not neglect to clean all minor things like
headlights, rear lights, number plates and any badges.
Clean and sparkling glass makes the rest of the car look
clean too!
Clean wheels and tyres thoroughly. Paint tyres over with
a solution of tyre paint and turps. This restores that 'as
new' look.
Do not clean the engine compartment or under body etc,
unless specifically asked to do so. You will really need a
pressure washer to do this and you should charge œ10-œ15
extra for the service. Brand new cars might have a
protective wax covering and this will need to be removed
with a pressure washer - most garages will have one
though.
When the vehicle exterior is finished you can turn to the
inside. First, clean all the door shuts as these are rarely
cleaned and doing so will make a big difference. Then,
start on the inside. Clear all 'junk' out of a used car -
sweet papers, cigarette packets etc! Remove protective
covers from a new car.
If you have a carpet/upholstery cleaner, you can steam
clean soiled interiors. Otherwise a thorough vacuuming
will suffice. Also vacuum the headlining.
Clean all interior trim which is usually PVC. This
includes door interiors and seat backs. Carefully clean the
dash. Dust can be removed with a vacuum cleaner, then
polish with a silicone polish. On a used car windows will
then need to be washed to remove the greasy film that
usually develops. On a new car various labels and crayon
markings will need to be cleaned off. When working for
a dealer ask them to supply seat covers and mats to
protect the finished car.
Finally, don't forget to clean the boot area when working
for a dealer. If cleaning a private car this service
should not be included. People don't expect it - and
cleaning most boots is sometimes a virtually impossible
task!
You will soon find various types and ways of cleaning
that will really make your finished work look impressive
and ensure customer satisfaction. When cleaning a
private car clean it to get clean. When cleaning a trade
car clean it to look clean - and to sell!
On completion of the work ask your customer to check it
over. It is not unreasonable to ask them to pay now - no
credit! Try and negotiate contract work for a trade
customer. Try and get private customers to book their
next valet - in six or twelve months time. It's all extra
income!
THE SKY'S THE LIMIT!
Car valeting certainly offers a good opportunity for a
small or not-so-small business. The work is not hard but
can still earn you œ20 or more per hour clear profit!
What's more - some people are doing it now, it's no
dream.
If you want a larger business there is ample room for
expansion. Once you have a regular business you could
consider opening a valet centre in small premises in
addition to your mobile service. Much better for getting
regular contracts.
Many other services can also be easily offered. You
don't have to know anything about cars or offer
mechanical services. Car rustproofing is a popular and
profitable service. Many paintwork preserving
treatments can be applied. Upholstery protection
services are the latest car care service - get the chemical
needed from a carpet cleaners supplier. Styling
accessories like spoilers or body styling kits or stripes
can all be easily fitted for high profits. There are lots of
car services that don't come under the realm of a garage
and are just waiting to be exploited by you! And - what
about valeting vans, lorry cabs, caravans, motor homes, etc?
The cleaning industry is a truly vast multi-million pound
one. Unlike many businesses there are still profitable
opportunities that are not saturated with new operators, a
quality car valet service is one such opportunity.
Most observers would agree that the cleaning industry is
one of the fastest growing and most profitable ever.
Many small businesses have turned into large companies
in a very short time. Opportunities such as contract
cleaning, or carpet cleaning, have been winners for some!
Of course, the large potential profits make cleaning very
competitive. So, what is needed is a venture within
cleaning that is still very underdeveloped. Such an
opportunity can be found in car valeting - a high paying
business that is just waiting to take off!
Car valeting is an essential service. The high value of
cars and the need to keep up appearances of these
prestige possessions dictates this. Who would not pay
œ50-œ60 for the thorough cleaning of a œ20,000 car? You
can be sure there is more than enough demand for this
service.
All the service involves is advertising and carrying out
thorough car cleaning - easy and not unpleasant.
Customers both trade and private are everywhere. You
don't need premises - the modern way is to offer a mobile
service. But - it could be the start of your own valeting
and car care centre!
START TODAY!
Starting as a valeter is so easy you could just start today!
All you need to do is think of a professional name to trade
under - comical names are often best e.g. 'Mr. Cleanacar'.
Have some business cards printed which can be circulated
to pull in business.
Your home is an ideal base and the use of a telephone
will be helpful. You can work full time or part time with
another job. Weekends are a good time for this service -
and even cleaning 3 or 4 large cars per weekend could
earn you œ200!
The only essentials needed to start include some form of
transport - a car, van or even a bike. If you live in a
densely populated area you could even walk which
really keeps the cost of each job low. Either way,
running a mobile service is much cheaper than using
premises - use your customers facilities!
Build up a small collection of the usual car cleaning
tools - cloths, dusters, sponges, buckets and various types
of cleaning compound - a good wax polish is a must! At
a later date you can buy steam cleaners for washing
vehicle exteriors and cleaning carpets and upholstery.
But, these are not vital to start - especially as you will
require two machines for at least œ100 each!
You don't need any skill to start. Techniques for
obtaining high standards come easily with practice. One
tip is not to 'skimp' on cleaning compounds. Some of
these might be expensive but they cut down the effort
needed!
SELLING YOUR SERVICE
Selling valeting services couldn't be easier. Just think
how many cars are on the road. Even cleaning a tiny
fraction of them would lead to a certainly-not-tiny
fortune. Pitch your service everywhere you find a car.
Cars less than 4 years old are most likely to be your
business. Luxury/Executive cars are very lucrative - but
there is plenty of money in small cars too!
Private motorists use this service readily. This is
particularly so if they are selling their car. Having it
professionally cleaned can add hundreds of pounds to its
value - so valeting really does pay for itself. Travelling
round cleaning cars outside private homes is a not
inconsiderable business!
There are also many business operators of cars you should
sell to. Business fleet operators, car hire and taxi firms
all need your services. Regularly cleaned cars look better
for business and keep their resale value. But, some of the
most lucrative business is to be obtained from motor
dealers of both new and used cars. Most dealers valet cars
prior to sale, but most see this as an unwanted distraction.
You can offer to prepare vehicles for them.
Indeed, many car valeters have lucrative contracts with
garages to valet new and used cars for sale.
This provides regular, lucrative work - and you can
operate from the garages own premises. A full time
business could thrive on 20-25 cars per week, each
cleaned for only œ30 each!
Use as many different ways as possible for selling your
service. Make sure they are professional and reflect a
high quality service. Press advertising, leaflets and door
to door calling are excellent ways of getting work from
private motorists. Personal visits and mailshots are good
ways of selling your service to trade customers. However,
an excellent source of business is recommendation by past
customers and this costs you nothing. In particular garage
customers might recommend your service to friends in the
trade - which could turn out to be very lucrative!
Deal with all enquiries carefully and professionally. The
customer might be trusting you with a vehicle worth
œ10,000 - œ20,000 so you must sound reliable. Explain
that your service is mobile, i.e. you come to them. With
each order try and obtain a firm time and date when you
will call to carry out the work.
Always agree a price in advance. This can be more or
less what you like as your costs are very low indeed. A
fair and profitable way of pricing is to match your price
to the value of the car. Don't charge less than about œ20
for even a small car like a Mini. Family type cars e.g. a
Sierra or Cavalier should cost around œ30. An executive
Granada or Rover could be cleaned for œ40 or so. For
any type of luxury car or sports car - Mercedes, BMW,
Porsche etc, don't charge less than œ50-œ60. Your
service is worth it, and the owner will demand a good
job.
If you are able to obtain contract work from a garage
you could offer them a trade reduction. Regular
business on which you can build a sound venture is
always highly desirable.
CAR VALETING TRADE 'SECRETS'
When you obtain orders you should organise work
carefully. This will depend on whether you are working
full or part time. In general, a small car will only take
about two hours to valet. Allow half a day for the larger
cars - but œ50 is still good earnings for a half days work!
Be sure to take all your equipment with you to the
customers premises. Whether you are working at a
house or business premises you should not clean a car
parked in a busy road - apart from the danger it will
soon get dirty. Ask the customer to provide water and
power and a vacuum cleaner which is better than using
your own. A garage might have a power washer or
upholstery cleaning machine you can use.
It is best to start by cleaning the exterior of the car as
this is hardest. You can then sit down to clean the
interior. Wash all over with a good quality car shampoo
and hot water. Never use washing up liquid as this
causes streaks which make polishing harder. After
washing dry off with a rubber buffer. Using a wet and
dry polish means you can polish the exterior
immediately with no waiting. Most polishes (but not
silicone ones) will clean the windows to a good standard
too.
Make a point of cleaning any chrome - but this is fairly
rate on modern cars. However, cleaning it does make a
big difference to the vehicle. Clean any black or grey
plastic trim - bumpers, spoilers, etc. with a good silicone
polish so that they shine.
You should not neglect to clean all minor things like
headlights, rear lights, number plates and any badges.
Clean and sparkling glass makes the rest of the car look
clean too!
Clean wheels and tyres thoroughly. Paint tyres over with
a solution of tyre paint and turps. This restores that 'as
new' look.
Do not clean the engine compartment or under body etc,
unless specifically asked to do so. You will really need a
pressure washer to do this and you should charge œ10-œ15
extra for the service. Brand new cars might have a
protective wax covering and this will need to be removed
with a pressure washer - most garages will have one
though.
When the vehicle exterior is finished you can turn to the
inside. First, clean all the door shuts as these are rarely
cleaned and doing so will make a big difference. Then,
start on the inside. Clear all 'junk' out of a used car -
sweet papers, cigarette packets etc! Remove protective
covers from a new car.
If you have a carpet/upholstery cleaner, you can steam
clean soiled interiors. Otherwise a thorough vacuuming
will suffice. Also vacuum the headlining.
Clean all interior trim which is usually PVC. This
includes door interiors and seat backs. Carefully clean the
dash. Dust can be removed with a vacuum cleaner, then
polish with a silicone polish. On a used car windows will
then need to be washed to remove the greasy film that
usually develops. On a new car various labels and crayon
markings will need to be cleaned off. When working for
a dealer ask them to supply seat covers and mats to
protect the finished car.
Finally, don't forget to clean the boot area when working
for a dealer. If cleaning a private car this service
should not be included. People don't expect it - and
cleaning most boots is sometimes a virtually impossible
task!
You will soon find various types and ways of cleaning
that will really make your finished work look impressive
and ensure customer satisfaction. When cleaning a
private car clean it to get clean. When cleaning a trade
car clean it to look clean - and to sell!
On completion of the work ask your customer to check it
over. It is not unreasonable to ask them to pay now - no
credit! Try and negotiate contract work for a trade
customer. Try and get private customers to book their
next valet - in six or twelve months time. It's all extra
income!
THE SKY'S THE LIMIT!
Car valeting certainly offers a good opportunity for a
small or not-so-small business. The work is not hard but
can still earn you œ20 or more per hour clear profit!
What's more - some people are doing it now, it's no
dream.
If you want a larger business there is ample room for
expansion. Once you have a regular business you could
consider opening a valet centre in small premises in
addition to your mobile service. Much better for getting
regular contracts.
Many other services can also be easily offered. You
don't have to know anything about cars or offer
mechanical services. Car rustproofing is a popular and
profitable service. Many paintwork preserving
treatments can be applied. Upholstery protection
services are the latest car care service - get the chemical
needed from a carpet cleaners supplier. Styling
accessories like spoilers or body styling kits or stripes
can all be easily fitted for high profits. There are lots of
car services that don't come under the realm of a garage
and are just waiting to be exploited by you! And - what
about valeting vans, lorry cabs, caravans, motor homes, etc?
The cleaning industry is a truly vast multi-million pound
one. Unlike many businesses there are still profitable
opportunities that are not saturated with new operators, a
quality car valet service is one such opportunity.
MAKE IT AT THE AUCTION
All successful businesses are based on the
simple principle - buy something cheap - then
sell it at a mark up. Simple, in theory -
but rarely simple in practice. One of the
major entrepreneurs 'headaches' can be where
to get goods to sell at a cheap enough price
to allow a large enough profit.
Fortunately, there is a way that problem can
be solved - easily. Quite simply, auctions
offer you the chance to buy all sorts of
goods at under market value. It's then a
simple matter to resell them, perhaps
immediately, at in excess of market value.
A clear, quick profit!
Auction buying is not just an aid to those
already in business. There are many cases of
people who do nothing but buy 'anything' at
auction and resell for a profit.
Just consider, it only needs a few items bought or
sold a week with a few hundred pounds mark up
on each to build a considerable income. You
can be an auction entrepreneur in just part
time hours.
Of course, auctions are still shrouded in
some mystery. That's what helps to keep the
undetermined away from the profits. But,
they are generally simpler to follow than
they were. With a few visits you can be
quite experienced at 'snapping up' bargains
at auction and reselling for an immediate
gain.
Really, it matters not what you buy. Just
consider an auction as a place where you can
get things for a lot less than they are worth.
That's nothing short of an instant money
making opportunity!
Sheer Potential
The great thing about auction trading is
that you can actually prove the potential to
yourself before actually spending anything.
Just go along to a few local auctions.
Auctions are mainly a quick way of selling
goods for vendors. And, they are also a way
of selling things where any other techniques
e.g. press advertising would be difficult.
Because of this the prices are invariably
far less than market price. Auctions are
rarely an attempt to get more for an item
than it is really worth, despite appearances
to the contrary. But, of course, you would
always guard against being over charged.
Discounts at auction vary according to the
type of goods sold, type of auction, type
and number of crowd - even things like the
weather. In some cases auction discounts
have been quantified at as much as 80%!
Rarely would the saving fall below 10% - but
a reasonable ready accessible saving would
be 20-30%.
Quite simply, the auction potential means
you might buy an item (say a car) at œ1,000
one day. Then, the next day sell it for at
least œ1,200 to œ1,300. That's a
considerable, instant profit for hardly any
work; a way of making very quick extra cash.
How to find an Auction
Auctions are held the length and breadth of
the country almost every day of the week.
So, there will always be a chance to make
money. It's not always obvious which are
the best to attend though, and this will
need some market research on your part.
There are directories available listing
auctions and auctioneers. But, the cheapest
way of finding them is to look in the Yellow
Pages at your local library. Check the index
to see what different categories 'auctions'
might fall into.It is wise to visit auctions
before you even consider buying. Because,
although they offer the same service they do
work on different principles. Check, by
observation, that the auction is fair.
Auctions are, of course, working to get
highest prices for sellers - but they should
not be biased.
Good auctions should display goods prior to
the sale for inspection. And, they should
issue a catalogue or list of what is on offer.
The buyer accommodation should offer a clear
view of the auctioneer during bidding. More
importantly, the rules of the particular
event should be displayed on site - and
followed by staff at all times.
Do ensure the auction you attend is fair to
all buyers, and not favouring the 'regulars'.
Also that the price is not artificially
inflated by the auctioneer - it should be the
demand that sets the price. Most auctions
are honourable organisations, but there could
be exceptions!
Do stay behind after an auction has finished.
This gives a chance to see if those who have
bought are pleased with their purchases - or
if any 'little disputes' arise. A good guide
to finding the best, most honest and most
profitable auctions.
Successful Buying at Auctions
When you have gained a little experience at
auction you can venture to make your first
deal. And, there's no reason why it should
not be very profitable.
Do remember that most auctions demand cash
on sale. So, take an appropriate amount
with you. If this is risky ask for a
bankers draft at your bank. This is really
a cheque that cannot be stopped and most
auctions will take them.
At auction, goods are sold in lots. So, you
will need to decide which interests you. It
is a good idea to select 'substitutes' in
case your choices are bought by someone
else.
To start bidding, the auctioneer will
normally set a price. This could be far too
high - or far too low. So, wait until a few
bids have followed. You can then decide
whether the price will allow you sufficient
sale margin and start your own bidding. Each
bid may rise in œ1, œ10, œ100 or larger
units. So you have to keep a check on the
total carefully.
There is a good deal of showmanship involved
in auctioning and you'll certainly need
all your wits about you. Perhaps the main
aim is to ensure you only buy at good low
prices. Fall out of bidding if the price is
getting too high.
Although experienced bidders may make
strange signals to the auctioneer there is
nothing wrong with making your bid quite
clear. You can pick up the 'tricks' that
others use in the future.
When the bidding slows and the appropriate
sum is reached the auctioneer will proclaim
the classic 'going, going, gone'!
When the hammer falls the item is sold at the
final price.
Most auctions will demand a cash deposit at
the fall of the hammer. The only exception
being if they require all bidders to register
and lodge a deposit before the auction. The
balance must be paid and your purchase
removed within a certain time limit.
Note that auctions operate on a 'sold as
seen' basis and rarely give refunds. Only a
few give a guarantee against faulty goods.
So, bid enthusiastically, but with care
taking professional guidance as appropriate.
For best results you should arrange to
process and resell your purchase immediately.
Don't sell at auction though - the profits
won't be enough. Best profits are perhaps to
be found through newspaper advertisements.
Then - when you've cashed your purchase in
and made your profit why not reinvest the
proceeds in an even bigger auction deal?
Some possibilities
Following you will find a list of the proven
opportunities auctions offer:
- Cars. One of the biggest auction money
makers; huge discounts. But, do buy carefully
as you have little protection against faulty
cars, although most auctions have warranties
against stolen cars. Follow all vehicle
regulations - a car dealing licence may be
needed in some areas.
- Household effects. Ideal place to start in
auctions, buying up household items. Often
valuable items can be bought for pence in
'job lots'. Sometimes changes to pick up
antiques.
- Stock. Bankrupt trade stock, discounted
lines, etc. are frequently sold off by
auction. There are good opportunities here
to buy up lines and then offer to traders or
sell via market stalls etc.
- Tools/Plant. Items from the trade are
frequently sold off by auction. This may
include new and used items which can be
bought up and then sold back to the trade.
Do check items offered, as with many other
auctions, it may be up to the bidder to
check whether they are working or not.
- Farm Stock. Another popular auction line.
But it is probably not suitable unless you
have some experience in this area.
- Property. A real potential winner with
huge discounts available on property of all
types. Do take legal advice, and advice from
a surveyor/valuer though.
- Art and Antiques. Offers profits to beat
them all. Needs a little study of the
business - but there are smaller markets you
can try and succeed in. Not all auctions
sell 'old masters' for millionaires only
Always remember of course that auctions do
not always fall neatly into categories. Some
may be a combination of several types - or
completely new auction lines. Just keep
your eye out for any auction - because it's
almost always a chance to enjoy huge price
cuts!
Auction Success
Auctions are a unique opportunity in a way.
Because, unlike other ventures you can't
guarantee a certain trade week in and week
out. Remember though, this means your income
is limited by virtually nothing!
It does not matter how little you know about
auctions - or what you buy. Simply consider
them as a way of getting attractive
merchandise at very low prices indeed. A
source only open to the most enterprising of
people.
'Buy cheap, sell dear' is a principle that
means nothing less than complete success.
Exploit that principle and let auctions make
money for you.
simple principle - buy something cheap - then
sell it at a mark up. Simple, in theory -
but rarely simple in practice. One of the
major entrepreneurs 'headaches' can be where
to get goods to sell at a cheap enough price
to allow a large enough profit.
Fortunately, there is a way that problem can
be solved - easily. Quite simply, auctions
offer you the chance to buy all sorts of
goods at under market value. It's then a
simple matter to resell them, perhaps
immediately, at in excess of market value.
A clear, quick profit!
Auction buying is not just an aid to those
already in business. There are many cases of
people who do nothing but buy 'anything' at
auction and resell for a profit.
Just consider, it only needs a few items bought or
sold a week with a few hundred pounds mark up
on each to build a considerable income. You
can be an auction entrepreneur in just part
time hours.
Of course, auctions are still shrouded in
some mystery. That's what helps to keep the
undetermined away from the profits. But,
they are generally simpler to follow than
they were. With a few visits you can be
quite experienced at 'snapping up' bargains
at auction and reselling for an immediate
gain.
Really, it matters not what you buy. Just
consider an auction as a place where you can
get things for a lot less than they are worth.
That's nothing short of an instant money
making opportunity!
Sheer Potential
The great thing about auction trading is
that you can actually prove the potential to
yourself before actually spending anything.
Just go along to a few local auctions.
Auctions are mainly a quick way of selling
goods for vendors. And, they are also a way
of selling things where any other techniques
e.g. press advertising would be difficult.
Because of this the prices are invariably
far less than market price. Auctions are
rarely an attempt to get more for an item
than it is really worth, despite appearances
to the contrary. But, of course, you would
always guard against being over charged.
Discounts at auction vary according to the
type of goods sold, type of auction, type
and number of crowd - even things like the
weather. In some cases auction discounts
have been quantified at as much as 80%!
Rarely would the saving fall below 10% - but
a reasonable ready accessible saving would
be 20-30%.
Quite simply, the auction potential means
you might buy an item (say a car) at œ1,000
one day. Then, the next day sell it for at
least œ1,200 to œ1,300. That's a
considerable, instant profit for hardly any
work; a way of making very quick extra cash.
How to find an Auction
Auctions are held the length and breadth of
the country almost every day of the week.
So, there will always be a chance to make
money. It's not always obvious which are
the best to attend though, and this will
need some market research on your part.
There are directories available listing
auctions and auctioneers. But, the cheapest
way of finding them is to look in the Yellow
Pages at your local library. Check the index
to see what different categories 'auctions'
might fall into.It is wise to visit auctions
before you even consider buying. Because,
although they offer the same service they do
work on different principles. Check, by
observation, that the auction is fair.
Auctions are, of course, working to get
highest prices for sellers - but they should
not be biased.
Good auctions should display goods prior to
the sale for inspection. And, they should
issue a catalogue or list of what is on offer.
The buyer accommodation should offer a clear
view of the auctioneer during bidding. More
importantly, the rules of the particular
event should be displayed on site - and
followed by staff at all times.
Do ensure the auction you attend is fair to
all buyers, and not favouring the 'regulars'.
Also that the price is not artificially
inflated by the auctioneer - it should be the
demand that sets the price. Most auctions
are honourable organisations, but there could
be exceptions!
Do stay behind after an auction has finished.
This gives a chance to see if those who have
bought are pleased with their purchases - or
if any 'little disputes' arise. A good guide
to finding the best, most honest and most
profitable auctions.
Successful Buying at Auctions
When you have gained a little experience at
auction you can venture to make your first
deal. And, there's no reason why it should
not be very profitable.
Do remember that most auctions demand cash
on sale. So, take an appropriate amount
with you. If this is risky ask for a
bankers draft at your bank. This is really
a cheque that cannot be stopped and most
auctions will take them.
At auction, goods are sold in lots. So, you
will need to decide which interests you. It
is a good idea to select 'substitutes' in
case your choices are bought by someone
else.
To start bidding, the auctioneer will
normally set a price. This could be far too
high - or far too low. So, wait until a few
bids have followed. You can then decide
whether the price will allow you sufficient
sale margin and start your own bidding. Each
bid may rise in œ1, œ10, œ100 or larger
units. So you have to keep a check on the
total carefully.
There is a good deal of showmanship involved
in auctioning and you'll certainly need
all your wits about you. Perhaps the main
aim is to ensure you only buy at good low
prices. Fall out of bidding if the price is
getting too high.
Although experienced bidders may make
strange signals to the auctioneer there is
nothing wrong with making your bid quite
clear. You can pick up the 'tricks' that
others use in the future.
When the bidding slows and the appropriate
sum is reached the auctioneer will proclaim
the classic 'going, going, gone'!
When the hammer falls the item is sold at the
final price.
Most auctions will demand a cash deposit at
the fall of the hammer. The only exception
being if they require all bidders to register
and lodge a deposit before the auction. The
balance must be paid and your purchase
removed within a certain time limit.
Note that auctions operate on a 'sold as
seen' basis and rarely give refunds. Only a
few give a guarantee against faulty goods.
So, bid enthusiastically, but with care
taking professional guidance as appropriate.
For best results you should arrange to
process and resell your purchase immediately.
Don't sell at auction though - the profits
won't be enough. Best profits are perhaps to
be found through newspaper advertisements.
Then - when you've cashed your purchase in
and made your profit why not reinvest the
proceeds in an even bigger auction deal?
Some possibilities
Following you will find a list of the proven
opportunities auctions offer:
- Cars. One of the biggest auction money
makers; huge discounts. But, do buy carefully
as you have little protection against faulty
cars, although most auctions have warranties
against stolen cars. Follow all vehicle
regulations - a car dealing licence may be
needed in some areas.
- Household effects. Ideal place to start in
auctions, buying up household items. Often
valuable items can be bought for pence in
'job lots'. Sometimes changes to pick up
antiques.
- Stock. Bankrupt trade stock, discounted
lines, etc. are frequently sold off by
auction. There are good opportunities here
to buy up lines and then offer to traders or
sell via market stalls etc.
- Tools/Plant. Items from the trade are
frequently sold off by auction. This may
include new and used items which can be
bought up and then sold back to the trade.
Do check items offered, as with many other
auctions, it may be up to the bidder to
check whether they are working or not.
- Farm Stock. Another popular auction line.
But it is probably not suitable unless you
have some experience in this area.
- Property. A real potential winner with
huge discounts available on property of all
types. Do take legal advice, and advice from
a surveyor/valuer though.
- Art and Antiques. Offers profits to beat
them all. Needs a little study of the
business - but there are smaller markets you
can try and succeed in. Not all auctions
sell 'old masters' for millionaires only
Always remember of course that auctions do
not always fall neatly into categories. Some
may be a combination of several types - or
completely new auction lines. Just keep
your eye out for any auction - because it's
almost always a chance to enjoy huge price
cuts!
Auction Success
Auctions are a unique opportunity in a way.
Because, unlike other ventures you can't
guarantee a certain trade week in and week
out. Remember though, this means your income
is limited by virtually nothing!
It does not matter how little you know about
auctions - or what you buy. Simply consider
them as a way of getting attractive
merchandise at very low prices indeed. A
source only open to the most enterprising of
people.
'Buy cheap, sell dear' is a principle that
means nothing less than complete success.
Exploit that principle and let auctions make
money for you.
HOW TO START A MONEY BROKERAGE BUSINESS OF YOUR OWN
... and earn œ100,000 a year, collect
large fees helping others, and borrow all
the money you need ...
Becoming a Money Broker is one of the easiest
and most rewarding endeavours available.
Virtually anyone can become a Money Broker
with the smallest investment.
You can start this business on a part time
basis, and earn large "Finders Fees", or open
your own office and work full time with
absolutely unlimited income potential.
Until very recently, the "secrets of money
brokering" were closely guarded and known
only to a few select bankers, investment
corporations, and business consultants.
No other business offers the potential income
figure for so little investment.
As an example, starting with less than œ100,
some Money Brokers have made œ100,000 in
their first year of business!
This is the ideal way for a man or woman to
supplement his or her present income, or
change professions after a period of time.
It is an absolute "dream-come-true" for the
semi-retired, or retired office worker.
There is hardly another business requiring
less than œ100 in start up costs that can
put you into a six figure income bracket so
quickly. None of them give you the power, prestige,
or status - the respectability in your
community - equal to that of a Money Broker.
To get started, you'll need stationery,
envelopes, and business cards with your own
letterhead. Be sure to include your phone
number. Also,have copies made of your Fee Agreement.
We have presented a typical Fee Agreement
Form (which you may duplicate after
eradicating the instruction we have given in
the blanks).
As we have stated, the investment in this
business is small; when you have your
stationery, envelopes, cards and the Fee
Agreement forms in hand, you have spent part
of it.
The other part will be discussed now, because you have to "find" both borrower and lender to really get underway.
Once you have your "working paper", you will
run some advertisements in your local paper
under the headings "Money to Loan" or
"Business Opportunities".
Typical ads might read:
MONEY AVAILABLE FOR BILL PAYMENTS, HOME
REPAIR, BUSINESS EXPANSION, ANY WORTHWHILE
PROJECT. CALL JOHN JOHNSON 12345. (This ad
would be used to "pull" borrowers).
BUSINESSMAN NEEDS CAPITAL FOR EXPANSION.
EXCELLENT COLLATERAL AND REFERENCES. CALL
JOHN JOHNSON AFTER 4pm 12345. (This one would
be to attract lenders).
In response to the calls or letters from
prospective clients, you will have to be
prepared (really be prepared by practising)
with the proper answers and sales pitch -
i.e. (to the prospective borrower):
"Yes, this is John Johnson. Thank you for
calling. First I'll explain how we operate.
I'm a money broker. I bring you, the
borrower, and the lender, together. I have
many different money sources available -
banks, insurance companies, private
investment groups of doctors, dentists,
lawyers, and other professional people. My
sources are in business to make money by
lending out money. Let's see - I need to
determine your needs and the purpose of the
loan in order to properly prepare the
necessary financial papers for formal
presentation to the best suited lenders. I
may have to take your loan request to as
many as ten different lending groups in
order to get the loan for you. Once I have
an approval on your loan request, I'm paid
anything between 2% to 10% of the total loan
figure - important for you to remember,
though, is that I don't get paid unless I
get the loan for you. I do, however, charge
a œ100 (or œ25 or œ50) non refundable
Application Fee to cover my expenses in
preparing your request for loan papers and
presenting this portfolio to the lenders.
In a nutshell, that's how these types of
loans are negotiated.
Now then, how much money will you need? (Note that five
successful registrations per week could
bring in between œ125 and œ500 each week).
This is where you begin to acquire the
information you are going to need to proceed
- the amount of money needed - purpose of
the loan - terms borrower wants for
repayment - and a profile of his background;
education, employment record, date of birth,
marital status, general health, and number
of dependants.
Next you type this information into a proper
format, assemble it into a portfolio with a
cover letter, and present to at least five
different lenders for their consideration.
When the loan is granted, you collect your
Broker's Fee - a pre-determined percentage
of the total loan figure.
_____________________________________________
(TYPICAL FEE AGREEMENT FORM)
YOUR NAME AND ADDRESS
AGREEMENT FOR FINANCIAL SERVICE
The Undersigned
(borrowers name)
hereby appoints
(your name)
as Agent, and authorises him to submit to
lenders financial data and information
supplied by the borrower, for the purpose of
the lender of making a loan or investment
direct to the undersigned.
The undersigned agrees to pay to
Your Name
of the amount of the loan or investment
obtained.
The undersigned hereby pays to (your name)
a non-returnable fee of œ ...... for the
time involved to appraise the feasibility of
loan requested; this fee is separate from
any other fees due if the loan is obtained.
More on this topic
large fees helping others, and borrow all
the money you need ...
Becoming a Money Broker is one of the easiest
and most rewarding endeavours available.
Virtually anyone can become a Money Broker
with the smallest investment.
You can start this business on a part time
basis, and earn large "Finders Fees", or open
your own office and work full time with
absolutely unlimited income potential.
Until very recently, the "secrets of money
brokering" were closely guarded and known
only to a few select bankers, investment
corporations, and business consultants.
No other business offers the potential income
figure for so little investment.
As an example, starting with less than œ100,
some Money Brokers have made œ100,000 in
their first year of business!
This is the ideal way for a man or woman to
supplement his or her present income, or
change professions after a period of time.
It is an absolute "dream-come-true" for the
semi-retired, or retired office worker.
There is hardly another business requiring
less than œ100 in start up costs that can
put you into a six figure income bracket so
quickly. None of them give you the power, prestige,
or status - the respectability in your
community - equal to that of a Money Broker.
To get started, you'll need stationery,
envelopes, and business cards with your own
letterhead. Be sure to include your phone
number. Also,have copies made of your Fee Agreement.
We have presented a typical Fee Agreement
Form (which you may duplicate after
eradicating the instruction we have given in
the blanks).
As we have stated, the investment in this
business is small; when you have your
stationery, envelopes, cards and the Fee
Agreement forms in hand, you have spent part
of it.
The other part will be discussed now, because you have to "find" both borrower and lender to really get underway.
Once you have your "working paper", you will
run some advertisements in your local paper
under the headings "Money to Loan" or
"Business Opportunities".
Typical ads might read:
MONEY AVAILABLE FOR BILL PAYMENTS, HOME
REPAIR, BUSINESS EXPANSION, ANY WORTHWHILE
PROJECT. CALL JOHN JOHNSON 12345. (This ad
would be used to "pull" borrowers).
BUSINESSMAN NEEDS CAPITAL FOR EXPANSION.
EXCELLENT COLLATERAL AND REFERENCES. CALL
JOHN JOHNSON AFTER 4pm 12345. (This one would
be to attract lenders).
In response to the calls or letters from
prospective clients, you will have to be
prepared (really be prepared by practising)
with the proper answers and sales pitch -
i.e. (to the prospective borrower):
"Yes, this is John Johnson. Thank you for
calling. First I'll explain how we operate.
I'm a money broker. I bring you, the
borrower, and the lender, together. I have
many different money sources available -
banks, insurance companies, private
investment groups of doctors, dentists,
lawyers, and other professional people. My
sources are in business to make money by
lending out money. Let's see - I need to
determine your needs and the purpose of the
loan in order to properly prepare the
necessary financial papers for formal
presentation to the best suited lenders. I
may have to take your loan request to as
many as ten different lending groups in
order to get the loan for you. Once I have
an approval on your loan request, I'm paid
anything between 2% to 10% of the total loan
figure - important for you to remember,
though, is that I don't get paid unless I
get the loan for you. I do, however, charge
a œ100 (or œ25 or œ50) non refundable
Application Fee to cover my expenses in
preparing your request for loan papers and
presenting this portfolio to the lenders.
In a nutshell, that's how these types of
loans are negotiated.
Now then, how much money will you need? (Note that five
successful registrations per week could
bring in between œ125 and œ500 each week).
This is where you begin to acquire the
information you are going to need to proceed
- the amount of money needed - purpose of
the loan - terms borrower wants for
repayment - and a profile of his background;
education, employment record, date of birth,
marital status, general health, and number
of dependants.
Next you type this information into a proper
format, assemble it into a portfolio with a
cover letter, and present to at least five
different lenders for their consideration.
When the loan is granted, you collect your
Broker's Fee - a pre-determined percentage
of the total loan figure.
_____________________________________________
(TYPICAL FEE AGREEMENT FORM)
YOUR NAME AND ADDRESS
AGREEMENT FOR FINANCIAL SERVICE
The Undersigned
(borrowers name)
hereby appoints
(your name)
as Agent, and authorises him to submit to
lenders financial data and information
supplied by the borrower, for the purpose of
the lender of making a loan or investment
direct to the undersigned.
The undersigned agrees to pay to
Your Name
of the amount of the loan or investment
obtained.
The undersigned hereby pays to (your name)
a non-returnable fee of œ ...... for the
time involved to appraise the feasibility of
loan requested; this fee is separate from
any other fees due if the loan is obtained.
GET STARTED IN CAR DEALING
A VERY OLD BUSINESS
Car trading is one of the oldest business ideas. It still
maintains it's appeal. But, although many people aspire
to such a business, few actually start. It's not really a table
top type business, but it is something that you can start
with not too much difficulty if you sketch out a basic plan.
Needless to say, there's plenty of demand for car trading.
Millions of potential customers every year! The big
franchised dealers have got all the big opportunities
cornered, but the thing to do is to look out for riches
where the small trader can begin. Often, it's not necessary
to be involved in any mechanical work at all.
SETTING UP
Unfortunately, car trading is not a business where you can
start with a few pounds capital. You're going to need
some investment. That said, it can be less than you might
think in the right circumstances. œ500 would be sufficient,
but more would obviously be helpful.
A few car dealers have started by re-selling their own car
for a profit. And, depending on how attached you are to it,
it can be a possibility.
You can certainly work from home, but a telephone will
be essential.
When working from home you should be very careful not
to make it obvious that you are dealing in cars. It's not
strictly allowed under planning regulations. You won't
generally cause any problems if you only handle one
vehicle at a time, which is quite enough.
Consider the legal implications of car trading. You'll
need appropriate insurance to drive all cars - a special
trader's insurance is available. Also, any cars you drive on
the road, or even keep there, will need insurance, tax and MOT, whether you are using them or not (but not if they are on your own property).Also remember that it's illegal to knowingly sell a car in an unroadworthy condition. Having an MOT certificate is some evidence of legal mechanical conditions, but not necessarily roadworthiness.Take some time to research the various ins and outs, because motor vehicles are some of the most regulated possessions ever.
BUYING STOCK
Once properly set up, you can start to think about buying a car to trade in. A single one will do to start. Now, there's no need to think about getting some old banger and 'doing it up' as some dealers do. In fact, unless you have mechanical knowledge, or will pay someone to work on cars, it's not a good idea unless you're absolutely sure of safety.On the contrary, it is possible to make money without doing anything to them. Perhaps just cleaning them up will be enough. Many established garages buy in cars and resell at an immediate profit. It's all down to careful buying. Basically, there are two ways of buying cars in for resale that involve minimum problems:
AUCTIONS
The 'easy' source of cars for resale. They are held all round the country. Check your local papers to see what's available.What you buy will depend on your finances. There are some auctions that sell only late model cars (up to four years old) where the vehicles are ready for instant resale.
This might be a possibility.
On the other hand, there are auctions which sell old cars
for œ20 and œ30 that are almost guaranteed to be worth
œ100 in a resale. Ideal for a bargain basement business.
But remember the safety problem.
It's best if you can take a mechanic to an auction, because
most don't offer much, if any, warranty. If you don't have
a vehicle mechanically checked, then you are buying very
much on a risk basis. With careful buying, auction cars will
virtually assure you of a profit. The amounts vary, but it's
usually 10% minimum (that's œ400 on a œ4,000 car) and
can be up to 30% sometimes. Start with one car to see
how it goes.
PRIVATE
The second method of getting in cars is to buy privately.
This is good if you have a sum of cash available to outlay
now.
Consider that all over the country there are people who
want to sell their cars quickly for cash. Maybe they need
the money or have brought a new car. If you can come
up with the money quickly, then you can get a big
discount.
Place advertisements for cars wanted in local newspapers.
Respond to enquiries. Remember that you're expecting
a big discount to give immediate cash.
Value the car by reference to advertisements in papers -
the going rate. Or try the 'Black Book' which is a trade
guide to prices available which you can get once
established.
Then think in terms of offering the seller about 30% off
the retail price and negotiate around that. I will work for
people who need fast money and don't want to wait.
Do what you can to ensure the vehicle is the property of
the seller. The registration document is not proof, but if
their address is on it, and they can prove that they live
there, it's a good pointer. But, of course, it is a risk.
As I said, you might get 30% off. So you can, with
aggressive negotiation, get a œ3,000 car for œ2,100!
DOING CARS UP
The best thing when operating as a small trader is not to
become involved with doing cars up. As I said, there's a
safety risk. If you have to pay someone else to do the
work this will probably make it uneconomic. Until you
are established and can afford to pay someone skilled,
then the most work you should do is to give your
purchases a thorough clean inside and out. Strip off
every bit of grime. It's amazing what value a good clean
up will add. You're probably talking in the region of
œ100 to œ200 for even a small car, and that's in addition
to the profits of buying cheap.
SELLING ON
Sell on your stock as soon as possible, because it's
depreciating all the time!
The best ways of selling trade cars are undoubtedly
classified advertisements in newspapers. Or, even
better, those regional car selling magazines. You can
advertise quite cheaply and they are usually circulated to
thousands of interested buyers in your area every week.
Don't rely on advertising in window cards, or Sunday car
sales and the like. It's almost certainly not worth it.
In selling, pitch your price quite high. Compare to
similar cars and pitch higher for the age and mileage.
Prospective buyers are almost certainly going to make
you an offer and it's nice to be able to accept this with
only a small cut in your profit margin!
Never part with your car against a cheque or a bank draft
that hasn't been cleared first. The only acceptable
payment for a client to take a car immediately is cash in
hand.
One snag is that traders usually offer finance facilities and
perhaps a warranty. It's possible to arrange both of these
in conjunction with finance companies and specialist car
warranty companies. In both cases, these companies will
provide you with finance for your customer (and pay you
a commission), or a warranty. Make enquiries. You might
have to be established for a while before they'll take you
on. If you can't offer a warranty facility make it clear that
your vehicles are sold 'as seen'. This will mean that your
prices are a little lower than garage type traders.
However, you still have a legal responsibility to the
customer that the car is roadworthy and as you described
it in any advertisement.
Because so many cars are on the market, selling is not
always easy. But the low prices you can buy cars for at
auctions, or for cash, mean that a profit, even if only
modest, is virtually assured in most cases, and that's
enough for a home business.
FINAL SUMMARY
Probably, most prospective car dealers and car
millionaires never get their ideas off the ground, because
they think too big. For example, they expect a posh
showroom and to be involved in mechanical repairs,
resprays, etc, is always necessary. The fact is, however,
you needn't be concerned with all this. It's much better to
start in a small way with just one car, and steer clear of
mechanical work and all the usual trappings of the car
trade. Obviously the rewards are less for a smaller
business, but they are still quite attractive for the effort.
Car trading is one of the oldest business ideas. It still
maintains it's appeal. But, although many people aspire
to such a business, few actually start. It's not really a table
top type business, but it is something that you can start
with not too much difficulty if you sketch out a basic plan.
Needless to say, there's plenty of demand for car trading.
Millions of potential customers every year! The big
franchised dealers have got all the big opportunities
cornered, but the thing to do is to look out for riches
where the small trader can begin. Often, it's not necessary
to be involved in any mechanical work at all.
SETTING UP
Unfortunately, car trading is not a business where you can
start with a few pounds capital. You're going to need
some investment. That said, it can be less than you might
think in the right circumstances. œ500 would be sufficient,
but more would obviously be helpful.
A few car dealers have started by re-selling their own car
for a profit. And, depending on how attached you are to it,
it can be a possibility.
You can certainly work from home, but a telephone will
be essential.
When working from home you should be very careful not
to make it obvious that you are dealing in cars. It's not
strictly allowed under planning regulations. You won't
generally cause any problems if you only handle one
vehicle at a time, which is quite enough.
Consider the legal implications of car trading. You'll
need appropriate insurance to drive all cars - a special
trader's insurance is available. Also, any cars you drive on
the road, or even keep there, will need insurance, tax and MOT, whether you are using them or not (but not if they are on your own property).Also remember that it's illegal to knowingly sell a car in an unroadworthy condition. Having an MOT certificate is some evidence of legal mechanical conditions, but not necessarily roadworthiness.Take some time to research the various ins and outs, because motor vehicles are some of the most regulated possessions ever.
BUYING STOCK
Once properly set up, you can start to think about buying a car to trade in. A single one will do to start. Now, there's no need to think about getting some old banger and 'doing it up' as some dealers do. In fact, unless you have mechanical knowledge, or will pay someone to work on cars, it's not a good idea unless you're absolutely sure of safety.On the contrary, it is possible to make money without doing anything to them. Perhaps just cleaning them up will be enough. Many established garages buy in cars and resell at an immediate profit. It's all down to careful buying. Basically, there are two ways of buying cars in for resale that involve minimum problems:
AUCTIONS
The 'easy' source of cars for resale. They are held all round the country. Check your local papers to see what's available.What you buy will depend on your finances. There are some auctions that sell only late model cars (up to four years old) where the vehicles are ready for instant resale.
This might be a possibility.
On the other hand, there are auctions which sell old cars
for œ20 and œ30 that are almost guaranteed to be worth
œ100 in a resale. Ideal for a bargain basement business.
But remember the safety problem.
It's best if you can take a mechanic to an auction, because
most don't offer much, if any, warranty. If you don't have
a vehicle mechanically checked, then you are buying very
much on a risk basis. With careful buying, auction cars will
virtually assure you of a profit. The amounts vary, but it's
usually 10% minimum (that's œ400 on a œ4,000 car) and
can be up to 30% sometimes. Start with one car to see
how it goes.
PRIVATE
The second method of getting in cars is to buy privately.
This is good if you have a sum of cash available to outlay
now.
Consider that all over the country there are people who
want to sell their cars quickly for cash. Maybe they need
the money or have brought a new car. If you can come
up with the money quickly, then you can get a big
discount.
Place advertisements for cars wanted in local newspapers.
Respond to enquiries. Remember that you're expecting
a big discount to give immediate cash.
Value the car by reference to advertisements in papers -
the going rate. Or try the 'Black Book' which is a trade
guide to prices available which you can get once
established.
Then think in terms of offering the seller about 30% off
the retail price and negotiate around that. I will work for
people who need fast money and don't want to wait.
Do what you can to ensure the vehicle is the property of
the seller. The registration document is not proof, but if
their address is on it, and they can prove that they live
there, it's a good pointer. But, of course, it is a risk.
As I said, you might get 30% off. So you can, with
aggressive negotiation, get a œ3,000 car for œ2,100!
DOING CARS UP
The best thing when operating as a small trader is not to
become involved with doing cars up. As I said, there's a
safety risk. If you have to pay someone else to do the
work this will probably make it uneconomic. Until you
are established and can afford to pay someone skilled,
then the most work you should do is to give your
purchases a thorough clean inside and out. Strip off
every bit of grime. It's amazing what value a good clean
up will add. You're probably talking in the region of
œ100 to œ200 for even a small car, and that's in addition
to the profits of buying cheap.
SELLING ON
Sell on your stock as soon as possible, because it's
depreciating all the time!
The best ways of selling trade cars are undoubtedly
classified advertisements in newspapers. Or, even
better, those regional car selling magazines. You can
advertise quite cheaply and they are usually circulated to
thousands of interested buyers in your area every week.
Don't rely on advertising in window cards, or Sunday car
sales and the like. It's almost certainly not worth it.
In selling, pitch your price quite high. Compare to
similar cars and pitch higher for the age and mileage.
Prospective buyers are almost certainly going to make
you an offer and it's nice to be able to accept this with
only a small cut in your profit margin!
Never part with your car against a cheque or a bank draft
that hasn't been cleared first. The only acceptable
payment for a client to take a car immediately is cash in
hand.
One snag is that traders usually offer finance facilities and
perhaps a warranty. It's possible to arrange both of these
in conjunction with finance companies and specialist car
warranty companies. In both cases, these companies will
provide you with finance for your customer (and pay you
a commission), or a warranty. Make enquiries. You might
have to be established for a while before they'll take you
on. If you can't offer a warranty facility make it clear that
your vehicles are sold 'as seen'. This will mean that your
prices are a little lower than garage type traders.
However, you still have a legal responsibility to the
customer that the car is roadworthy and as you described
it in any advertisement.
Because so many cars are on the market, selling is not
always easy. But the low prices you can buy cars for at
auctions, or for cash, mean that a profit, even if only
modest, is virtually assured in most cases, and that's
enough for a home business.
FINAL SUMMARY
Probably, most prospective car dealers and car
millionaires never get their ideas off the ground, because
they think too big. For example, they expect a posh
showroom and to be involved in mechanical repairs,
resprays, etc, is always necessary. The fact is, however,
you needn't be concerned with all this. It's much better to
start in a small way with just one car, and steer clear of
mechanical work and all the usual trappings of the car
trade. Obviously the rewards are less for a smaller
business, but they are still quite attractive for the effort.
SELLING RECIPES BY MAIL
During the past few years, a number of very
enterprising housewives (and a few man) have
established a very successful business selling
recipes by mail.
The idea is very basic. You create a new recipe
and then you advertise it in the classified
section of a magazine or newspaper which is read
primarily by housewives. You advertise your
favourite recipe for a $1, and some dealers also
request a self addressed, stamped envelope. When
you receive orders in the mail you mail them a
typewritten copy of your recipe. Or a Xerox copy.
Even handwritten copies are permissible, if the
handwriting is very legible. Along with your
recipe you include a list of additional recipes
which you have for sale. The list should tie in
with your original offer.
Let us imagine that you have advertised a secret
recipe for Danish Butter Cookies. Your list
should include other cookie recipes, as well as
Danish recipes. If your customer bakes your
Danish Butter Cookies and likes them, she will be
in a good frame of mind to purchase more recipes
from you.
In researching this article, I combed through the
classified sections of dozens of magazines
studying recipe ads. Here is a partial list of
recipes that were being sold by mail:
Four Fabulous Christmas Cookies
Delicious Frosted Brownies
Red Velvet Christmas Cake
Old Fashioned Nut Roll
Greek Donuts with Warm Honey
Cinnamon and Sesame Cookies
Aunt Sarah's Original Turkey Goulash
Delicious Coconut Cake
Italian Gravy
Texas Longhorn Bar-B-Que Sauce
Sparkling Burgundy (French Wine Recipe)
Chocolate French Mint Pie
Quick Punch
Sugar Free Fudge
Homemade Cheese
Unique Plum Pudding
Twenty German Recipes
Russian Tea
High Protein Diet Candy
Italian Candies
Grandma's Old Fashioned Bread
Polish Recipes
Grandma's Fantastic Mocha Cream Cake
Chocolate Pie
Hungarian Green Bean Soup
Molasses Donuts
Effortless, Bake less Fruitcake
Vegetarian Recipes (Cottage Cheese Meatloaf)
Delicious Ambrosia Cake
Fantastic Frosting
Man Pleasing Chili
Sour Dough Starter Bread & Pancakes
Wine - Australian Style
Famous Pastry Shop Cheesecake
Sugarless Diet Desserts
Light Moist Coconut Cake
German Christmas Cake
Cold water Dill Pickles
Old Testament Scripture Cake
Easy Delicious Cherry Cobbler
Beer Cake
Holiday Honey Balls
You will notice a lot of regional and national
recipes. If you collect recipes from a specific
country, say Finland, Czechoslovakia, Yugoslavia,
they would probably sell very well. Also recipes
from New England, the Deep South, or some other
special area would do well. Also notice the
number of recipes that contain words like
delicious, tempting, and easy.
Further, recipes which are sugarless, or which
feature Vegetarian specialities would seem to do
very well.
Many housewives pay a great deal of attention to
holiday recipes. If you can time your ad so that
it happens about thirty days before Valentine's
Day, St. Patrick's Day, Easter, Mother's Day,
Father's Day, Halloween or Christmas, you will do
very well selling these recipes.
Where do you find recipes?
Start by selling your own recipes. Ask your
friends if they have recipes that you can use.
Often they will be delighted to help you. Or you
can go to the library and search through OLD
newspapers and magazines. When you find recipes
that look promising, go home and experiment with
them. Write them in your own words, otherwise you
could be violating copyright laws.
To get an idea of what kind of recipes are
currently being sold, it would be advisable to
study the recipe section on the classified pages
of most women's or food magazines for several
weeks (their advertisement rates are sky-high, but
they sell about four million copies of their
magazines every week. I notice some ads in every
week, and they could not continue unless they
were getting stacks of orders).
Closing thought: Give your customer their monies
worth and you will be in business for many years
to come. Good Luck.
Try a few recipes included in this Promo Pack available from the publisher
of this report - an ideal start to your new
business.
enterprising housewives (and a few man) have
established a very successful business selling
recipes by mail.
The idea is very basic. You create a new recipe
and then you advertise it in the classified
section of a magazine or newspaper which is read
primarily by housewives. You advertise your
favourite recipe for a $1, and some dealers also
request a self addressed, stamped envelope. When
you receive orders in the mail you mail them a
typewritten copy of your recipe. Or a Xerox copy.
Even handwritten copies are permissible, if the
handwriting is very legible. Along with your
recipe you include a list of additional recipes
which you have for sale. The list should tie in
with your original offer.
Let us imagine that you have advertised a secret
recipe for Danish Butter Cookies. Your list
should include other cookie recipes, as well as
Danish recipes. If your customer bakes your
Danish Butter Cookies and likes them, she will be
in a good frame of mind to purchase more recipes
from you.
In researching this article, I combed through the
classified sections of dozens of magazines
studying recipe ads. Here is a partial list of
recipes that were being sold by mail:
Four Fabulous Christmas Cookies
Delicious Frosted Brownies
Red Velvet Christmas Cake
Old Fashioned Nut Roll
Greek Donuts with Warm Honey
Cinnamon and Sesame Cookies
Aunt Sarah's Original Turkey Goulash
Delicious Coconut Cake
Italian Gravy
Texas Longhorn Bar-B-Que Sauce
Sparkling Burgundy (French Wine Recipe)
Chocolate French Mint Pie
Quick Punch
Sugar Free Fudge
Homemade Cheese
Unique Plum Pudding
Twenty German Recipes
Russian Tea
High Protein Diet Candy
Italian Candies
Grandma's Old Fashioned Bread
Polish Recipes
Grandma's Fantastic Mocha Cream Cake
Chocolate Pie
Hungarian Green Bean Soup
Molasses Donuts
Effortless, Bake less Fruitcake
Vegetarian Recipes (Cottage Cheese Meatloaf)
Delicious Ambrosia Cake
Fantastic Frosting
Man Pleasing Chili
Sour Dough Starter Bread & Pancakes
Wine - Australian Style
Famous Pastry Shop Cheesecake
Sugarless Diet Desserts
Light Moist Coconut Cake
German Christmas Cake
Cold water Dill Pickles
Old Testament Scripture Cake
Easy Delicious Cherry Cobbler
Beer Cake
Holiday Honey Balls
You will notice a lot of regional and national
recipes. If you collect recipes from a specific
country, say Finland, Czechoslovakia, Yugoslavia,
they would probably sell very well. Also recipes
from New England, the Deep South, or some other
special area would do well. Also notice the
number of recipes that contain words like
delicious, tempting, and easy.
Further, recipes which are sugarless, or which
feature Vegetarian specialities would seem to do
very well.
Many housewives pay a great deal of attention to
holiday recipes. If you can time your ad so that
it happens about thirty days before Valentine's
Day, St. Patrick's Day, Easter, Mother's Day,
Father's Day, Halloween or Christmas, you will do
very well selling these recipes.
Where do you find recipes?
Start by selling your own recipes. Ask your
friends if they have recipes that you can use.
Often they will be delighted to help you. Or you
can go to the library and search through OLD
newspapers and magazines. When you find recipes
that look promising, go home and experiment with
them. Write them in your own words, otherwise you
could be violating copyright laws.
To get an idea of what kind of recipes are
currently being sold, it would be advisable to
study the recipe section on the classified pages
of most women's or food magazines for several
weeks (their advertisement rates are sky-high, but
they sell about four million copies of their
magazines every week. I notice some ads in every
week, and they could not continue unless they
were getting stacks of orders).
Closing thought: Give your customer their monies
worth and you will be in business for many years
to come. Good Luck.
Try a few recipes included in this Promo Pack available from the publisher
of this report - an ideal start to your new
business.
How to get money in your mailbox - 2
In fact, the easiest way is to buy a set of these
reports, read each one other, set it aside andwrite a similar one with more elaboration or from
a different point of view.
Give your report a commercially appealing title,
set a price for it, and advertise it widely in a
number of nationally circulated mail order
publications, and you could have something that
will continue to bring in money for you for many
years to come.
The absolute best money maker of them all is a
report you've found a great need for, researched
thoroughly, and written from scratch.
Discovering these needs is not that difficult a
task. If you don't have the time to write and
market one of these reports, or just cannot
produce one for whatever reason, the next best
thing is to purchase one with reproduction
rights! Here, you can have a number reprinted for
as little as 20 pence each, and sell them for two
to five pounds each.
The only problem with this approach is that after
a year, nearly everyone in mail order will have a
copy of these reports, and will be trying just as
hard as you are to sell them.
Just because you haven't got the time or the
tools to write one of these reports is no reason
for not producing one.
If you get an idea or the background material,
and the confidence that such a report will sell -
get in touch with someone who specialises in this
kind of writing, and have them put the finished
product together for you.
Generally, the fees will be œ20-œ50 per thousand
words. But this is an "incidental fee", indeed,
if you come up with something that has the
potential of bringing in several thousand pounds
a year for the next ten years or so.
Remember, once you have it together and written,
you just continue making copies of your original
and filling prepaid cash orders for as long as
you wish to stay in business.
You should also have advertising circulars, a
catalogue or a "follow up" offer for every order
you get.
Many people make the mistake of "sending their
whole store" in response to every inquiry. When
you receive an inquiry to your advertising, you
should have a prepared sales letter describing
the item you're advertising, and perhaps a
circular listing in catalogue style of some of
your other products that tie in with the product
of your sales letter. This is known as the
"Featured Selection Plus Alternatives"approach.
When you receive an order for the product you've
been advertising or featuring in your direct mail
efforts, include one of your product catalogues
in the package with the customer's order.
The most effective practice is to include an
advertising circular or brochure of a leader item
or special of the month, and your catalogue.
The main thing NOT to do is include more than a
couple of separate "featured selection"circulars.
Keep your eyes on how the big mail order houses
do it, and duplicate their operating plan within
your own means. The important thing to remember
here is to be sure to include something
different, something new, something your customer
has not seen or been offered a chance to buy - as
with each successive contact you make with him.
How to Get Big Money in Your Mail Box - Each Day
No other business venture seems so inviting, or
attracts so manypeople than that of selling via
mail order.
On the surface, it appears to be an easier and
faster way to become rich than almost any other
method of doing business.
All the people in the world are your potential
customers; you work from the privacy and comfort
of your own home; you set your own working hours;
and you answer to no one but yourself.
Ideally, you should have a product of your own -
something you can produce at very low cost, and
sell at top price.
If you are buying in something, advertising and
re-selling it, in order to realise a profit, you
have to mark it up by at least 500 per cent. This
is not an unreasonable mark up for mail order
sales.
Your product has to have mass appeal, and it has
to be something not readily available to your
prospective customers except through you.
The product should be such that you can "carry an
inventory" without worry of spoilage, aging or
other damage.
It should be something you can send through the
mail - deliver to your customer - for next to
nothing in relation to your selling price.
The best money making product of all is a "How
To" report such as this one.
You don't have to be a literary genius,or even an
experienced writer to write one of these reports.
attracts so manypeople than that of selling via
mail order.
On the surface, it appears to be an easier and
faster way to become rich than almost any other
method of doing business.
All the people in the world are your potential
customers; you work from the privacy and comfort
of your own home; you set your own working hours;
and you answer to no one but yourself.
Ideally, you should have a product of your own -
something you can produce at very low cost, and
sell at top price.
If you are buying in something, advertising and
re-selling it, in order to realise a profit, you
have to mark it up by at least 500 per cent. This
is not an unreasonable mark up for mail order
sales.
Your product has to have mass appeal, and it has
to be something not readily available to your
prospective customers except through you.
The product should be such that you can "carry an
inventory" without worry of spoilage, aging or
other damage.
It should be something you can send through the
mail - deliver to your customer - for next to
nothing in relation to your selling price.
The best money making product of all is a "How
To" report such as this one.
You don't have to be a literary genius,or even an
experienced writer to write one of these reports.
How to Develop Money Making Ideas
It isn't the billions of ideas, that pop up in
the minds of humans around the globe that make
money. Very few ideas are worth the time it took
for the thought. Most ideas are fleeting 'sparks'
that go no place and are forgotten before the
next day. Of the ideas that are very good, very
few are followed up and ever end up as a
worthwhile development in the market place. Most
people are just not oriented to do anything about
their ideas, while others believe it would take
too much of their time or leave them open to
others taking advantage of their original idea
and benifiting themselvs. The situation is wide
open for the person who can'create' profitable
ideas, and then invest some time and money in
following through the idea to completion.
There are three major formats you can use to
create profitable ideas:
1. Find something that already exists, the
presence of which has never been known before.
2. Invent something. Most inventions are merely
new arrangements of things that have already been
invented.
3. Alter or improve in any number of different
ways something that already exists.
As you create ideas, write them down. What you
dream up can be your key to great wealth. Keep
your mind open as you go through each day. What
did you notice in the department store that would
reduce costs, save money or increase sales if
some simple procedure were added or something
changed?
Ideas for improvements are one of the most
valuable things you can contribute to society and
at the same time add to your bank account. To
create ideas for improvements, consider every
possibility and alternative for the things you want to improve.
Learn to create ideas by evaluating all the different
aspects of the products, method or concept you are
interested in. Put your imagination and subconscious
to work and write down your thoughts pertaining to
each of the things you expect to improve. Use the
New Wealth, 'Idea Format' that follows as your guide
for creating Money-Making improvements.
Idea Format: list the things you want to improve:
Why should it be improved?
Who will benefit from the improvement?
What is wrong with it at the present time?
Did someone else cause a problem with it?
How do you propose to improve it?
Do you have the facilities to do the work?
Do you have the ability to do the work to improve?
Exactly what part needs to be improved?
Should it be smaller or larger?
Should the colour be different?
Would more activity help make it better?
Could it be combined with something else to make
it more practical?
Would a different basic material work better?
Is it too complicated, could it be simplified?
Would a substitute be more meaningful?
Is it priced too high?
Would a change in personnel help the situation?
Can the shape be changed to advantage?
Can a new marketing plan make the difference?
Is it safe?
Can it be mass produced to cut unit cost?
Should the appearance be changed - streamlined?
Is there an adequate guarantee?
What can make it appeal to a bigger audience?
Would new packaging or trade name enhance it?
Can it be made heavier, lighter, higher, lower?
Can it be franchised?
Is there a good maintenance program to back it?
Can financing be simplified?
List ways to increase production.
List ways to increase sales.
List ways to reduce costs.
List ways to increase efficiency.
List ways to improve quality and increase profits
What can be done with it to satisfy more people?
This new wealth idea format will start the ideas
sparking and as related ideas come to mind write
them down in every variation you can think of. Do
not judge the good or bad points of the ideas as
they materialise to you, just write them down and
judge them afterwards. You will stop the flow of
ideas if you are critical of your thoughts before
you put them down on paper. When you have
answered everything you can about the product or
concept and know how it fits in with your plans,
sit down and evaluate all the details you have
written.
After you have found or created a good idea,
follow it up with questions on what should be
your next move in order to do something about it,
then act. Get it moving. Expose it to the world
with sufficient tests to determine the value.
Come up with ideas that are still in the
processing stage rather than get stuck on several
vague points that may be worked out later as your
subconscious goes to work. If your idea fails, so
what; you are just that much closer to finalising
another one, then another, until a useful more
valuable idea is born. Every manufacturing plant,
retailer, attorney, accountant, every business
person large or small cannot continue to operate
in the competitive world of today without someone
in the organisation constantly coming up with new
and better ideas.
Old ideas drop by the wayside as new ideas take
their place. Old companies without new ideas fade
away. Those who learn and know how to create
ideas and anticipate the changes needed, as the
future evolves, have the opportunity to be a
great success with big money-making potential.
Another tool you can use to help dream up that
million œ idea, is to spend several minutes each
evening, relaxed with your eyes closed. Pick any
object that comes to mind and try to change it in
your mind's eye. Change it in every manner you
can think of to improve it.
The following evening pick another subject or
object and repeat the process. Soon you will be
using 20% of your brain power instaed of the 10%
normally used by the average person. As your
knowledge and brain power increase so will your
bank account.
Just think what we could accomplish if we could
get the other 80% of our brain power working. On
second thoughts, let's not try to get 100%
efficiency out of your human computer: we would
probably blow up the world for sure.
Protecting your idea.
When you have come up with a good idea, write a
full description of it and make a sketch if
necesary. Place the written information, the
sketch and any other pertinent facts or documents
in an envelope with a date stamp over the flap,
then send it to yourself by registered mail. Keep
the envelope, unopened, in the event you need to
prove ownership. Of course if your product has a
properly registered trade mark, has been
copyrighted, or you have a patent you are
protected from infringement.
A few idea sparks.
When you come up with an idea, program or product
that is so superior in style or performance that
it is unbelievable you may need a notarised
statement to assure your customer you are
offering an honest deal.
Make a habit of examining each piece of
correspondence you receive, taking care of it
right at the time, do what is necessary right
then. Never put it aside to be handled a second
time if at all practical. This can save more time
than anything else for an executive who handles a
large amount of correspondence and mail. You can
also save many more hours each week bt doing
several of the most important things that need to
be done each day before you take up other, time
consuming important details.
Another good way to spark ideas is to go through
the classified and wanted ads in the newspapers.
Also the yellow pages of your telephone
directory. As you read, think of something that
would be of value to the company or person, or
enhance the item you are reading about.
In summary, learn to develop ideas from observing
everyday things and details. Think of what could
make something better. Dwell on things that have
a large marketing audience, something that
everyone needs and wants. Write your idea down.
Put a pencil and pad on your bedside table. When
you remember a good dream, don't just lay there,
by morning you will forget it; jot it down on the
pad. You will be surprised what you can dream up.
Maybe the million pound idea will magically
appear on your pad tomorrow morning.
the minds of humans around the globe that make
money. Very few ideas are worth the time it took
for the thought. Most ideas are fleeting 'sparks'
that go no place and are forgotten before the
next day. Of the ideas that are very good, very
few are followed up and ever end up as a
worthwhile development in the market place. Most
people are just not oriented to do anything about
their ideas, while others believe it would take
too much of their time or leave them open to
others taking advantage of their original idea
and benifiting themselvs. The situation is wide
open for the person who can'create' profitable
ideas, and then invest some time and money in
following through the idea to completion.
There are three major formats you can use to
create profitable ideas:
1. Find something that already exists, the
presence of which has never been known before.
2. Invent something. Most inventions are merely
new arrangements of things that have already been
invented.
3. Alter or improve in any number of different
ways something that already exists.
As you create ideas, write them down. What you
dream up can be your key to great wealth. Keep
your mind open as you go through each day. What
did you notice in the department store that would
reduce costs, save money or increase sales if
some simple procedure were added or something
changed?
Ideas for improvements are one of the most
valuable things you can contribute to society and
at the same time add to your bank account. To
create ideas for improvements, consider every
possibility and alternative for the things you want to improve.
Learn to create ideas by evaluating all the different
aspects of the products, method or concept you are
interested in. Put your imagination and subconscious
to work and write down your thoughts pertaining to
each of the things you expect to improve. Use the
New Wealth, 'Idea Format' that follows as your guide
for creating Money-Making improvements.
Idea Format: list the things you want to improve:
Why should it be improved?
Who will benefit from the improvement?
What is wrong with it at the present time?
Did someone else cause a problem with it?
How do you propose to improve it?
Do you have the facilities to do the work?
Do you have the ability to do the work to improve?
Exactly what part needs to be improved?
Should it be smaller or larger?
Should the colour be different?
Would more activity help make it better?
Could it be combined with something else to make
it more practical?
Would a different basic material work better?
Is it too complicated, could it be simplified?
Would a substitute be more meaningful?
Is it priced too high?
Would a change in personnel help the situation?
Can the shape be changed to advantage?
Can a new marketing plan make the difference?
Is it safe?
Can it be mass produced to cut unit cost?
Should the appearance be changed - streamlined?
Is there an adequate guarantee?
What can make it appeal to a bigger audience?
Would new packaging or trade name enhance it?
Can it be made heavier, lighter, higher, lower?
Can it be franchised?
Is there a good maintenance program to back it?
Can financing be simplified?
List ways to increase production.
List ways to increase sales.
List ways to reduce costs.
List ways to increase efficiency.
List ways to improve quality and increase profits
What can be done with it to satisfy more people?
This new wealth idea format will start the ideas
sparking and as related ideas come to mind write
them down in every variation you can think of. Do
not judge the good or bad points of the ideas as
they materialise to you, just write them down and
judge them afterwards. You will stop the flow of
ideas if you are critical of your thoughts before
you put them down on paper. When you have
answered everything you can about the product or
concept and know how it fits in with your plans,
sit down and evaluate all the details you have
written.
After you have found or created a good idea,
follow it up with questions on what should be
your next move in order to do something about it,
then act. Get it moving. Expose it to the world
with sufficient tests to determine the value.
Come up with ideas that are still in the
processing stage rather than get stuck on several
vague points that may be worked out later as your
subconscious goes to work. If your idea fails, so
what; you are just that much closer to finalising
another one, then another, until a useful more
valuable idea is born. Every manufacturing plant,
retailer, attorney, accountant, every business
person large or small cannot continue to operate
in the competitive world of today without someone
in the organisation constantly coming up with new
and better ideas.
Old ideas drop by the wayside as new ideas take
their place. Old companies without new ideas fade
away. Those who learn and know how to create
ideas and anticipate the changes needed, as the
future evolves, have the opportunity to be a
great success with big money-making potential.
Another tool you can use to help dream up that
million œ idea, is to spend several minutes each
evening, relaxed with your eyes closed. Pick any
object that comes to mind and try to change it in
your mind's eye. Change it in every manner you
can think of to improve it.
The following evening pick another subject or
object and repeat the process. Soon you will be
using 20% of your brain power instaed of the 10%
normally used by the average person. As your
knowledge and brain power increase so will your
bank account.
Just think what we could accomplish if we could
get the other 80% of our brain power working. On
second thoughts, let's not try to get 100%
efficiency out of your human computer: we would
probably blow up the world for sure.
Protecting your idea.
When you have come up with a good idea, write a
full description of it and make a sketch if
necesary. Place the written information, the
sketch and any other pertinent facts or documents
in an envelope with a date stamp over the flap,
then send it to yourself by registered mail. Keep
the envelope, unopened, in the event you need to
prove ownership. Of course if your product has a
properly registered trade mark, has been
copyrighted, or you have a patent you are
protected from infringement.
A few idea sparks.
When you come up with an idea, program or product
that is so superior in style or performance that
it is unbelievable you may need a notarised
statement to assure your customer you are
offering an honest deal.
Make a habit of examining each piece of
correspondence you receive, taking care of it
right at the time, do what is necessary right
then. Never put it aside to be handled a second
time if at all practical. This can save more time
than anything else for an executive who handles a
large amount of correspondence and mail. You can
also save many more hours each week bt doing
several of the most important things that need to
be done each day before you take up other, time
consuming important details.
Another good way to spark ideas is to go through
the classified and wanted ads in the newspapers.
Also the yellow pages of your telephone
directory. As you read, think of something that
would be of value to the company or person, or
enhance the item you are reading about.
In summary, learn to develop ideas from observing
everyday things and details. Think of what could
make something better. Dwell on things that have
a large marketing audience, something that
everyone needs and wants. Write your idea down.
Put a pencil and pad on your bedside table. When
you remember a good dream, don't just lay there,
by morning you will forget it; jot it down on the
pad. You will be surprised what you can dream up.
Maybe the million pound idea will magically
appear on your pad tomorrow morning.
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